Facebook Reality Labs all set to dive deep into Immersive Technologies

by ARandVRTech

With a consolidated Facebook Reality Labs and annual Facebook connect event to be held virtually, Facebook is gearing up for it’s role in future of augmented and virtual reality technologies.

Augmented Reality and Virtual Reality are increasingly becoming the focus point for technological research and development. These immersive technologies are now having more innovative real word applications than ever before and the best is yet to come.

Technology companies are taking concrete steps to strengthen their resources and teams. Facebook, the global social networking giant is gearing up in the same direction. It’s AR-VR research team which was previously named as Oculus research is now renamed as Facebook Reality Labs, which clearly indicates its intentions for the future. 

“Facebook’s work in augmented and virtual reality spans a number of breakthrough technologies and touches industries ranging from entertainment and gaming to education and beyond.” Says Andrew Bosworth, Head of Facebook Reality Labs in a statement issued on 25th August 2020.

Initially, Facebook Reality Labs was the name of Facebook’s AR-VR research team which has now become a bigger umbrella to include Oculus research, FB’s AR/VR research teams, Spark AR Studio and Portal. Spark AR Studio is a platform to create and share augmented reality experiences and Portal is a Smart video calling platform.

Andrew Bosworth in his statement goes on to add that “our emphasis is on clarity — visually identifying us as a part of Facebook while looking toward the future of the next computing platform that puts people at the center.”

In addition to a stronger rebranding and a consolidated AR/VR focused arm, Facebook has also renamed it’s Annual conference ‘Oculus Connect’ to ‘Facebook Connect’, which is to be held virtually on September 16th 2020 and will be open to the public for free. A lot is in store for the technology community as industry thought leaders will be coming together for some insightful discussions and sessions. The event can be viewed on FRL’s Facebook page.

“Facebook’s mission is to give people the power to build community and bring the world closer together, and FRL’s mission is to build tools that help people feel connected, anytime, anywhere.” adds Bosworth.

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