Snapchat collaborates with Olgilvy-Chicago to design the Augmented Reality Lens.
The City of Chicago launches a Snapchat lens as an engagement initiative to spread awareness in it’s fight against COVID-19. Snapchat is a popular social media platform used actively by millennials and through this the city of Chicago aims to encourage them to wear a mask.
This is a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows the user to unlock the lens only when they put on a mask.
“Our youth are smart, civically-minded people,” said Mayor Lori E. Lightfoot. “They know their personal actions help keep them and their friends and families safe. By using this fun, unique tool we reach them where they are—on their phones, on social media—and at the point when they have a choice to make about wearing that mask.”
In alignment with the city’s We Are All ONE Team: Team Up, Mask Up’ campaign, Snapchat collaborated with Ogilvy-Chicago for this initiative. The City of Chicago is the first to deploy this technology, and it continues to be an innovator in raising awareness around the COVID-19 pandemic.
“Youth are often given a hard time, so we’ve been looking for ways to empower Chicago’s younger residents to share out the precautions they are taking in confronting this pandemic,” said Joe Sciarrotta, deputy chief creative officer worldwide for Ogilvy. “We saw this lens as a perfect opportunity to help young people prove through their social networks that they are making the right choices and truly believe ‘We are all one team.’”