Augmented GFX and Virtual Reality Allows Broadcasting Industry to be Innovative

by ARandVRTech

With some stellar implementation in news and sports broadcasting, Augmented graphics (GFX) and virtual reality is changing the visual content and storytelling game by offering immersive experience.

Broadcasting industry is changing drastically. We are shifting rather quite fast from cable networks to digital on-demand streaming. There was a time when high definition devices were considered a luxury and now we are going towards ultra HD and 4K. Technology is changing rapidly. Along with the highly technologically advanced devices and cheap high speed internet, the content formats and consumption habits are also changing.

When we talk about visual storytelling, differentiating the style of story telling with the advanced tools like augmented and virtual reality will disrupt the content creation in near future. Broadcasting industry, especially news and sports is a perfect example of this change in action.

It is slowly becoming common for news channels to use 3D augmented graphics in their story reporting. You may see 3D graphs of data and statistics for example in reporting about elections. You may also see weather news using augmented GFX of a location map with actual weather conditions like sun, rain or storm augmented over it, right in the news broadcast studio. These little additions make consumption of content very interesting and engaging. When there is so much content out there literally screaming the same thing, these visual storytelling tools helps differentiate from competition, increase as well as retain viewership.

In sports industry, augmented graphics like 3D projections of the players and game scores on the field are quite common. With the on-going pandemic, rapid R&D is happening on how to get stadium like high octane experience using augmented and virtual reality at home. This will become a new field of development because companies are looking at ways to generate the kind of revenue they used to get with actual footfall in a stadium. Broadcasting rights of a sports event is the a major source of revenue. The broadcasting channel also tries to make most out of the obtained rights, hence it becomes crucial for them to offer their viewers an immersive experience which keep them hooked on.

When it comes to the audience, there is every category of audience available, from actively involved in the experience to laid back ones! We have those who want stadium like experience in 3D (expectations set with the on-going pandemic), those who are okay to watch a 2D streaming, those who are contended with sports highlights and score updates on news websites or social media. Content needs to be created in every possible format to engage audience on every possible platform. Storytelling technique changes with the platform. Augmented and virtual reality offer a unique selling proposition and has opened up a new space, a new format to experiment/innovate with.

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