Marketing

If you are developing an augmented reality product like smart glasses, here is a sample brand ladder analysis that can help…

Manager’s guide to implementing augmented and virtual reality as a business and marketing strategy New technologies can sometimes be daunting. Augmented…

I did my first Augmented Reality project way back in 2014. I had been given the responsibility of researching about this…

Projection mapping is a form of spatial augmented reality and lately is being experimented a lot to innovate story telling. In…